Located in Henrico County, and to the west of Richmond City, Short Pump Town Center was Opened in September 4, 2003. It is an open-air shopping center composed of upscale stores, including anchor chain stores like Macy's, Nordstrom, Dick's Sporting Goods, Dillard's, Crate & Barrel; and flagship retails like Apple, Sephora, Zara and Victoria’s Secret. Along with a notable dining service, Short Pump Town Center acts as a famous weekend gathering and shopping place for people in Richmond city, West End, and Henrico County. In the recent years, Short Pump Town Center also introduces a new selection of retail shops at mid and low price ranges, such as H&M, American Eagles, ALDO and Urban Outfitters.
Being high-end, Short Pump Town Center is famous for its garden-style, non-hassle shopping experience. Clusters of seasonal flowers and greens, trees, bushes, water fountains, playgrounds and shops and mixed well together in this open space, to create a satisfying environment. In Short Pump, you can search for your favourite brand picks, enjoy coffee in a corner, watch the kids play, walk around the gardens, or do all of them. The space is very clean and well-maintained, and the shops are blended into it pleasantly. The whole experience is offering a lifestyle to the customers alongside with the products. Short Pump Town Center is one of the largest and most well-known shopping centers in the Greater Richmond Area.
Short Pump Town Center has several sales events year round—like spring and summer sales—with the biggest and most famous one being Black Friday. In the day following Thanksgiving Day, Short Pump will team up with the nearby shopping stops, such as Bestbuy and Barnes&Noble, to offer deep discounts. The discounts, combined with a soaring increase of customer traffic flow, makes Black Friday a local event. People will even wait for hours starting at Thursday night to chase down the discount opportunity for their wish lists.
